Archive for February, 2011

Book recommendation: Gamestorming

I recommend the book Gamestorming by Dave Gray, Sunni Brown and James Macanufo. Actually I bought it (and read it), because of the title only. Being one of the co-founders of the Change the Game Initiative everything that has Game in its brand or title catches my eye, especially if the under title is “A Playbook for Innovators, Rulebreakers, and Changemakers.” Isn´t it a nice touch to find something in common with yourself and the products you purchase to impress others? 🙂

It is a comprehensive collection of the status quo of methods for creative processes, which should eventually lead to innovation (in most cases), for expert teams as well as some examples for large groups. I am not sure why the authors have taken on the metaphor of games and game design (so seriously) to explain the catalog of known and new methods, but it is a nice framing and a playful touch to the whole plot.

Nevertheless taking on another metaphor from music business: it is a great compilation and therefore a book you should read or at least arrange it on your shelf ;-). Giving the idea of having something in common a second thought, I agree with the authors: The future of work will be more human …

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websensei on February 24th 2011 in Innovation

Rethinking campaigning?

The WWF has published a widely discussed report on rethinking campaigning. Thought provoking at Common Cause | Strategies for Change | Campaigning | WWF UK

The case for working with our cultural values

WWF-UK has partnered with four other organisations – Climate Outreach and Information Network (COIN), Campaign to Protect Rural England (CPRE), Friends of the Earth (FOE) and Oxfam – to explore the central importance of cultural values in underpinning concern about the issues upon which we each work.

Common Cause: The Case for Working with our Cultural Values makes the case that civil society organisations can find common cause in working to activate and strengthen a set of helpful ‘intrinsic’ values, while working to diminish the importance of unhelpful ‘extrinsic’ values. The report highlights some of the ways in which communications, campaigns, and even government policy, inevitably serve to activate and strengthen some values rather than others.

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websensei on February 23rd 2011 in Public Relations