Google’s don’t be evil

Google and it’s inofficial slogan “don’t be evil” – even the most critical voices love this spot and forget googles image as “datenkrake” (a genius must have created this word).

2 Responses to “Google’s don’t be evil”

  1. websensei responded on 09 May 2011 at 12:09 pm #

    Don´t be evil is Google´s official slogan, as far as I know. I like the other vid called Google´s Masterplan.

    But as we have discussed this issue in several other classes, I still do not see any changes in our behavior towards Google. In my case I even must confess, that I started using Google Docs after all the negative campaigning against Google as a Datenkrake. Why? Because everyone I worked with prefered Google. I guess it is the convenience. And I simply had to follow the network effect.

  2. Bianca responded on 09 May 2011 at 12:54 pm #

    Google has the hang of making itself a good image. Another example are the video tours and pictures of Google’s stylish workplaces around the world. I think that’s a really goog example for great marketing.
    http://www.presseverein.ch/uploads/2010/03/google_zh_office.jpg