Do timelines kill creativity?

a wonderful video send by a colleague after we have held our first creativity and innovation workshop at his university. I truly love the message, but I wonder: Would the results be even better if there is no timeline? I have my doubts. Nevertheless please take your time and watch a brilliant story.

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websensei on November 9th 2011 in Creativity

Gaming can make a better world?

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websensei on November 1st 2011 in Creativity, Innovation

Why gamedesign might be the next innovation pattern

Eric Zimmermann argues that the world is moving into an age that is characterized by Play, The Ludic Century. Submarine Channel talked to the prominent game designer during Think, Design, Play, a conference organized by the Utrecht School of the Arts. Watch!

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websensei on November 1st 2011 in Creativity, Innovation

Little boxes

was a song in 60s the by Malvina Reynolds. I did know until my colleague started humming the song while we were working on a new course on creativity and innovation patterns. I loved it so much, since I always declare “we need to get rid of the box”, that I choose we will use as an opening theme of the course itself.

You´ll find the lyrics here to sing along with us 🙂

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websensei on November 1st 2011 in Creativity, Innovation

The creative spark

is the title of a wonderful collection of TED talks on creativity. Please visit and listen and watch such thought-provoking speakers as Amy Tan, Rory Sutherland,  Tim Brown, Elizabeth Gilbert, Ken Robinson,  and Sunni Brown and many more. Get inspired and inspire others!

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websensei on November 1st 2011 in Creativity, Innovation

the 10x Club – how internet startups can be evaluated by VCs

Bill Gurley wrote a detailed blog post about All Revenue is Not Created Equal: The Keys to the 10X Revenue Club  which I stumpled upon, literally using the service. It is a purely financial perspective on Internet startups, but it gives a comprehensive overview of a VCs evaluation scheme. Have a detailed look on the article, just to summarize the 10xClub is all about (according to Bill Gurley):

  1. Sustainable Competitive Advantage
  2. The Presence of Network Effects
  3. Visibility/Predictability Are Highly Valued
  4. Customer Lock-in / High Switching Costs
  5. Gross Margin Levels
  6. Marginal Profitability Calculation
  7. Customer Concentration
  8. Major Partner Dependencies
  9. Organic Demand vs. Heavy Marketing Spend
  10. Growth

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websensei on October 12th 2011 in Digital Products and Markets, Entrepreneurship

Where good ideas come from

The chance favors the connected mind 😉 worth watching

UPDATE: There is also a wonderful TED talk by Steven Johnson

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websensei on August 14th 2011 in Creativity, Innovation

Social Media Monitoring Tools

Assignment 4: Social Media Monitoring Tools

To monitor the social media concerning our study programme “Communication and Knowledge Media” I’d like to refer to a previous post that already mentioned that “we’re” not represented in the most popular social media plattform – Facebook. Also on Twitter you can hardly find anything about our bachelor’s programme.  So therefore it is inevitabel to set up a fanpage @ Facebook and an account @ Twitter.

I think at this point, it’s not neccesary to discribe Google Alerts, so my tool of choice for monitoring is sysomos Facebook Page Central(FPC). To use this tool, you only have to connect FBC to your FB page. It provides :

  • automatic notification when a new comment is posted
  • Auto-moderation
    • create a list of keywords and if found in a comment, you’ll be notified
    • auto delete unwanted posts per keywords    
  • Reports about:
    • number about posts and comments
    • level of engagement
    • sentiment
    • actual topics
    • most active fans
  • Workflow management
    • assign moderation responsibilities to your team

More information can be found here:

In my opinon, Facebook Page Central is a mighty tool to monitor all activities on your fanpage and it would be a great tool to be administrated by our universities marketing department, because FBC let you manage multiple Facebook accounts. 

The company also provides different tools for social media monitoring like Synomos Map and Heartbeat. MAP stands for Media Analysis Platform and let you gain insight and intelligence about conversations, why they’re happening and who’s driving them. 

Main Features are:

  • Comprehensive and Spam-Free Database
  • Key Influence Indetification
  • Detaild Geographic and Demographic Data
  • Automated Sentiment
  • Measureable Metrics
  • Competitive Analysis

A con of the tool is that the demographical data isn’t always complete, but that’s because e.g. blog owners don’t fully specify their demographical data.    

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PRclass11 on June 17th 2011 in Digital Products and Markets, Public Relations

response of a dying city

Nachdem Grand Rapids auf der Liste der “dying cities” (Newsweek) erschienen war, drehten 5000 Einwohner der Stadt dieses Video als Antwort darauf.

Ich find das echt beeindruckend und berührend 🙂


“”The Grand Rapids LipDub Video was filmed May 22nd, with 5,000 people, and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date. This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city. We felt Don McLean’s “American Pie,” a song about death, was in the end, triumphant and filled to the brim with life and hope.” – Rob Bliss, Director & Executive Producer

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PRclass11 on May 31st 2011 in Public Relations

Facebook-Pages vs. Facebook-Groups

Da wir schon Mal darüber gesprochen haben, hier nochmals eine Zusammenfassung inklusive Begrifferklärung und einer Übersicht wann was sinnvoll ist.

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PRclass11 on May 30th 2011 in Public Relations