Bill Gurley wrote a detailed blog post about All Revenue is Not Created Equal: The Keys to the 10X Revenue Club which I stumpled upon, literally using the service. It is a purely financial perspective on Internet startups, but it gives a comprehensive overview of a VCs evaluation scheme. Have a detailed look on the article, just to summarize the 10xClub is all about (according to Bill Gurley):
Watch Chip Conley on TED.com: “When the dotcom bubble burst, hotelier Chip Conley went in search of a business model based on happiness. In an old friendship with an employee and in the wisdom of a Buddhist king, he learned that success comes from what you count. He creates joyful hotels, where he hopes his employees, customers and investors alike can realize their full potential.”
I finished reading his book “Peak: How Great Companies Get Their Mojo from Maslow“. I was truly inspired by his ideas and I introduce the essential meaning and methods to my students in entrepreneurship as well as corporate communication.