Young people and news consumption

Probably not a typical PR-topic, nevertheless very interesting read about the way young people consume their news nowadays. Some interesting facts to bear in mind when creating news:

http://www.thegap.at/rubriken/stories/artikel/die-nachrichten-kommen-zu-mir/

Article about the results of ORF anchorman Armin Wolfs master-thesis  (in German).

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PRclass11 on April 19th 2011 in Public Relations

Is there hope in reverse thinking?

This is a repost from B-original.me My personal reflections on nearly everything

We had a long discussion about ethics and public relations in our last course. Soon after the dialogue, which I left with the impression of a constant level of resignation within the students group I stumbled upon this video on youtube. 15.219.739 views until today. Maybe there is hope for the lost generation, if we choose to reverse it. It made me think (and of course already act every day). How about you?

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websensei on April 17th 2011 in Editorial