the 10x Club – how internet startups can be evaluated by VCs

Bill Gurley wrote a detailed blog post about All Revenue is Not Created Equal: The Keys to the 10X Revenue Club  which I stumpled upon, literally using the service. It is a purely financial perspective on Internet startups, but it gives a comprehensive overview of a VCs evaluation scheme. Have a detailed look on the article, just to summarize the 10xClub is all about (according to Bill Gurley):

  1. Sustainable Competitive Advantage
  2. The Presence of Network Effects
  3. Visibility/Predictability Are Highly Valued
  4. Customer Lock-in / High Switching Costs
  5. Gross Margin Levels
  6. Marginal Profitability Calculation
  7. Customer Concentration
  8. Major Partner Dependencies
  9. Organic Demand vs. Heavy Marketing Spend
  10. Growth

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websensei on October 12th 2011 in Digital Products and Markets, Entrepreneurship

Success through social media

I found a very interesting video on YouTube showing how important social media is or becomes for marketing and business.


Google’s don’t be evil

Google and it’s inofficial slogan “don’t be evil” – even the most critical voices love this spot and forget googles image as “datenkrake” (a genius must have created this word).

Scratch “Marketing” From Your Social media Vocabulary

Interesting story under the following link:

„They want to get something from you that they do not get elsewhere.“

Thinking from a different side can make things more effective. Suddenly there are soooo many social media specialist out there.

Are you one of them?