Bill Gurley wrote a detailed blog post about All Revenue is Not Created Equal: The Keys to the 10X Revenue Club which I stumpled upon, literally using the service. It is a purely financial perspective on Internet startups, but it gives a comprehensive overview of a VCs evaluation scheme. Have a detailed look on the article, just to summarize the 10xClub is all about (according to Bill Gurley):
Bin grade über eine interessante Erhebung von GfK-Austria gestolpert: Mit welchen Motiven werden welche Medien genutzt.
Vor allem im Bezug auf die Gestaltung von Presseartikel ist es vl. gar nicht so uninteressant zu wissen, dass Zeitungen v.a. deswegen gelesen werden, weil Menschen “mitreden können” möchten.
Probably not a typical PR-topic, nevertheless very interesting read about the way young people consume their news nowadays. Some interesting facts to bear in mind when creating news:
Watch Chip Conley on TED.com: “When the dotcom bubble burst, hotelier Chip Conley went in search of a business model based on happiness. In an old friendship with an employee and in the wisdom of a Buddhist king, he learned that success comes from what you count. He creates joyful hotels, where he hopes his employees, customers and investors alike can realize their full potential.”
I finished reading his book “Peak: How Great Companies Get Their Mojo from Maslow“. I was truly inspired by his ideas and I introduce the essential meaning and methods to my students in entrepreneurship as well as corporate communication.
