Scratch “Marketing” From Your Social media Vocabulary

Interesting story under the following link:

http://www.flowtown.com/blog/scratch-marketing-from-your-social-media-vocabulary

„They want to get something from you that they do not get elsewhere.“

Thinking from a different side can make things more effective. Suddenly there are soooo many social media specialist out there.

Are you one of them?

Book recommendation: Gamestorming

I recommend the book Gamestorming by Dave Gray, Sunni Brown and James Macanufo. Actually I bought it (and read it), because of the title only. Being one of the co-founders of the Change the Game Initiative everything that has Game in its brand or title catches my eye, especially if the under title is “A Playbook for Innovators, Rulebreakers, and Changemakers.” Isn´t it a nice touch to find something in common with yourself and the products you purchase to impress others? 🙂

It is a comprehensive collection of the status quo of methods for creative processes, which should eventually lead to innovation (in most cases), for expert teams as well as some examples for large groups. I am not sure why the authors have taken on the metaphor of games and game design (so seriously) to explain the catalog of known and new methods, but it is a nice framing and a playful touch to the whole plot.

Nevertheless taking on another metaphor from music business: it is a great compilation and therefore a book you should read or at least arrange it on your shelf ;-). Giving the idea of having something in common a second thought, I agree with the authors: The future of work will be more human …

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websensei on February 24th 2011 in Innovation

Welcome to the experiment learning lab

think outside the box

Welcome. This blog is an experiment. During my teachings (10 different subjects, 5 different curricula, 3 different universities, and sometimes 4 different teachers in a team) I have learned so far:

  • playful collaboration really leverages learning and results
  • the disciplines or subjects I am asked to teach are less fragmented than I, my team colleagues, and my students have assumed (in the beginning)
  • we truly have to prepare students for jobs and technologies that do not exist yet … in order to solve problems we do not even know are problems yet
  • thinking outside the box is only possible if you are aware of the outside the box, getting rid of the damn thing
  • and where the heck did I leave my notes with all these loose ties and nodes which I want to grab on … now …

Thus the purpose of this blog is the beginning of an experiment called the learning lab, which should give us the possibility to have a sneak around the edges of our boxes – our thinking – while we are exploring the different topics from different points of view, together.

This lab is an invitation to my students and my team mates to collect, share and comment on each others mind snippets.

And if you are not sure what I am talking about by expressing the wish to get rid of the box, well, let´s have a look at the box

“A Vision of Students Today” (BTW a masterpiece of students collaboration within the Kansas State University working group led by Dr. Michael Wesch, an inspiring colleague I had the pleasure to meet ones in my lifetime – before he received celebrity status, which he truly earns).

But we need not only rethink education …

… we need to redo education, so I hope you will follow my invitation, let´s start 🙂

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websensei on January 22nd 2011 in Editorial