And it caught our attention in 1999 – the original and famous Cluetrain Manifesto

people of earth…

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do …

Read more including the 95 theses from 1999 at http://www.cluetrain.com/

Now 12 years later, do you think the early adopters almost a generation ago were right? Are we living in these conversational markets today?

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websensei on May 10th 2011 in Digital Products and Markets, Entrepreneurship, Innovation, Leadership, Public Relations

How Great Companies Get Their Mojo

This is a repost from B-original.me – My personal reflections on nearly everything.

Watch Chip Conley on TED.com: “When the dotcom bubble burst, hotelier Chip Conley went in search of a business model based on happiness. In an old friendship with an employee and in the wisdom of a Buddhist king, he learned that success comes from what you count. He creates joyful hotels, where he hopes his employees, customers and investors alike can realize their full potential.”
I finished reading his book “Peak: How Great Companies Get Their Mojo from Maslow“. I was truly inspired by his ideas and I introduce the essential meaning and methods to my students in entrepreneurship as well as corporate communication.

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websensei on April 16th 2011 in Entrepreneurship, Leadership, Public Relations