And it caught our attention in 1999 – the original and famous Cluetrain Manifesto

people of earth…

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do …

Read more including the 95 theses from 1999 at http://www.cluetrain.com/

Now 12 years later, do you think the early adopters almost a generation ago were right? Are we living in these conversational markets today?

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websensei on May 10th 2011 in Digital Products and Markets, Entrepreneurship, Innovation, Leadership, Public Relations

How can we make complicated things awesomely simple – an intro to Presentation Zen

In preparation to our own presentations I want to share some insights from the author of Presentation Zen “Garr Reynolds”, a look behind the scene, his talk at Google

and an overview given by him, basically to sell his book on Youtube 😉

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websensei on May 10th 2011 in Digital Products and Markets, Entrepreneurship, Innovation, Public Relations

Was ist Online PR?

Ich habe diesen PR Artikel gefunden als ich auf der Suche nach der Antwort auf die Frage … Was ist Online PR? war… Eigentlich ein guter Beitrag… Aber was sind nun die außerordentlichen Eigenschaften von PR Experten die das Netz zu ihrem Gunsten verwenden können?

 

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PRclass11 on May 6th 2011 in Public Relations

Krisen-PR und kritische Berichterstattung über PR

Meiner Meinung nach ist einer der wichtigsten PR-Zweige die, der Krisen-PR.
In schwierigen Zeiten kann man sich mit einer schlechten/verlogenen/mangelhaften Informationspolitik oder PR das Leben noch viel schwerer machen als es ohnehin schon ist…
Aktuelle Beispiele: Fukushima, Sony-Datenklau: Scharfe Kritik an mieser Krisen-PR

Hier noch eine interessante Seite, die sich kritisch mit aktuellen PR-Kampagnen in Amerika auseinandersetzt und befasst.
http://www.prwatch.org

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PRclass11 on May 5th 2011 in Public Relations

Are politicians in Austria really only bad in PR?

I found an article on salzburg.orf.at that essentially points out that despite the decreasing percentage of voter participation in elections Austrian citizens needn’t worry. The article says that while voter participation keeps decreasing, trust in the democratic system itself is on the rise (hmm… I’ve read different statements in Der Standard before). Which means that, according to the ORF, people in Austria are happy with the political system, they just don’t think that the specific parties and people are not doing a good job.

Here’s a link to the article: http://salzburg.orf.at/stories/193134/

Now, it seems that despite the politicians are doing their jobs so well that lots of people don’t even really have an opinion about anything politicians do anymore, their ratings are in the dumps. Maybe politicians just need to establish “a positive reputation among the citizens”, and this is where PR joins the game, in my opinion.
The question is: Do the politicians even care about their unpopularity? If yes, is bad PR one of the reasons (what else could it be)? And if PR is the main reason, why can’t they pull themselves together for once and promote themselves in a way that most companies can nowadays. It shouldn’t be that hard… or is there something I’m missing?

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PRclass11 on May 5th 2011 in Public Relations

Motive der Mediennutzung

Bin grade über eine interessante Erhebung von GfK-Austria gestolpert: Mit welchen Motiven werden welche Medien genutzt.

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Vor allem im Bezug auf die Gestaltung von Presseartikel ist es vl. gar nicht so uninteressant zu wissen, dass Zeitungen v.a. deswegen gelesen werden, weil Menschen “mitreden können” möchten.

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PRclass11 on May 1st 2011 in Public Relations

The IBM Social Computing Guidelines

For the preparation of our next course. Public Relations is already online today and corporations need to define their guidelines. This is one well-recognized example: the IBM Social Computing Guidelines

IBM Social Computing Guidelines

Blogs, wikis, social networks, virtual worlds and social media

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of ever-evolving technologies and online social tools to ensure they remain current to the needs of employees and the company. These efforts have broadened the scope of the existing guidelines to include all forms of social computing.

Plus some general suggestions from a professional service for coroprate blogs at http://www.scoutblogging.com/guidelines.html “Corporate Guidelines for Using Blogs and Forums” and from Forrester at “Empowered” Blogging policy examples.

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websensei on April 27th 2011 in Public Relations

Future of PR is online

A (german) Video made by index, an agency for strategic PR and advertisement. It shows the results of a survey concerning the possibilities of Online-PR.

The YouTube-details on it:

“Eine aktuelle Umfrage unter PR- und Marketingverantwortlichen in deutschen Unternehmen weist Online-Kommunikation als Kerndisziplin der PR aus. Bereits heute investiert jeder vierte Befragte mehr als die Hälfte seiner Arbeitszeit in den Bereich Online-PR. Zudem herrscht Einigkeit, dass dieser Anteil weiter steigt, denn über das Internet wird schnell und kostengünstig kommuniziert. Als größten Mangel der Online-PR sehen die Experten die Wahrnehmbarkeit. Kommunikationsstrategien und Erfolgskontrolle müssen also dem Internet gerecht werden.”

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PRclass11 on April 20th 2011 in Public Relations

Greenwashing – Die dunkle Seite der CSR

Im Gegensatz zur von Unternehmen aktiv selbst wahrgenommenen sozialen & ökologischen Unternehmensverantwortung ist Greenwashing die bewusste Verbrauchertäuschung.

Als Greenwashing oder Greenwash werden Kampagnen und PR-Aktionen bezeichnet, die einzelne Produkte, ganze Unternehmen oder politische Strategien unter ein »grünes« Licht stellen, sodass der Eindruck entsteht, die Akteure handeln entweder besonders umweltfreundlich oder besonders ethisch korrekt und fair.

 

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websensei on April 19th 2011 in Public Relations

Young people and news consumption

Probably not a typical PR-topic, nevertheless very interesting read about the way young people consume their news nowadays. Some interesting facts to bear in mind when creating news:

http://www.thegap.at/rubriken/stories/artikel/die-nachrichten-kommen-zu-mir/

Article about the results of ORF anchorman Armin Wolfs master-thesis  (in German).

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PRclass11 on April 19th 2011 in Public Relations