The Anatomy of a Fake Quotation – How can we avoid to be a part of social media wildfires?

As one of my best friends used the quote in her Facebook profile as well and referred to this article by Megan McArdle after spreading the news herself, I want to share this story. It made me reflect on how I perceive such information and how easily I also get involved in spreading the wildfire. In this case with less or even no harm, but in other cases …?! I invite you to reflect and discuss your own opinions and usage patterns in the comments to this post.

Anatomy of a Fake Quotation – Megan McArdle – National – The Atlantic

Anatomy of a Fake Quotation

By Megan McArdle, May 3 2011, 10:13 AM ET 283

Yesterday, I saw a quote from Martin Luther King Jr. fly across my Twitter feed:  ”I mourn the loss of thousands of precious lives, but I will not rejoice in the death of one, not even an enemy.” – Martin Luther King, Jr”.  I was about to retweet it, but I hesitated.  It didn’t sound right.  After some Googling, I determined that it was probably fake, which I blogged about last night.

Here’s the story of how that quote was created.

 

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websensei on May 4th 2011 in Public Relations

Greenwashing – Die dunkle Seite der CSR

Im Gegensatz zur von Unternehmen aktiv selbst wahrgenommenen sozialen & ökologischen Unternehmensverantwortung ist Greenwashing die bewusste Verbrauchertäuschung.

Als Greenwashing oder Greenwash werden Kampagnen und PR-Aktionen bezeichnet, die einzelne Produkte, ganze Unternehmen oder politische Strategien unter ein »grünes« Licht stellen, sodass der Eindruck entsteht, die Akteure handeln entweder besonders umweltfreundlich oder besonders ethisch korrekt und fair.
Read the full article (in German) at Greenwashing – Die dunkle Seite der CSR | Umwelt | www.reset.to

 

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websensei on April 19th 2011 in Public Relations

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