And it caught our attention in 1999 – the original and famous Cluetrain Manifesto

people of earth…

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do …

Read more including the 95 theses from 1999 at

Now 12 years later, do you think the early adopters almost a generation ago were right? Are we living in these conversational markets today?

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websensei on May 10th 2011 in Digital Products and Markets, Entrepreneurship, Innovation, Leadership, Public Relations

Is there hope in reverse thinking?

This is a repost from My personal reflections on nearly everything

We had a long discussion about ethics and public relations in our last course. Soon after the dialogue, which I left with the impression of a constant level of resignation within the students group I stumbled upon this video on youtube. 15.219.739 views until today. Maybe there is hope for the lost generation, if we choose to reverse it. It made me think (and of course already act every day). How about you?

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websensei on April 17th 2011 in Editorial

Rethinking campaigning?

The WWF has published a widely discussed report on rethinking campaigning. Thought provoking at Common Cause | Strategies for Change | Campaigning | WWF UK

The case for working with our cultural values

WWF-UK has partnered with four other organisations – Climate Outreach and Information Network (COIN), Campaign to Protect Rural England (CPRE), Friends of the Earth (FOE) and Oxfam – to explore the central importance of cultural values in underpinning concern about the issues upon which we each work.

Common Cause: The Case for Working with our Cultural Values makes the case that civil society organisations can find common cause in working to activate and strengthen a set of helpful ‘intrinsic’ values, while working to diminish the importance of unhelpful ‘extrinsic’ values. The report highlights some of the ways in which communications, campaigns, and even government policy, inevitably serve to activate and strengthen some values rather than others.

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websensei on February 23rd 2011 in Public Relations